Personalised fertility care across the UK that combines medical excellence, transparent pricing, and a hand-holding approach — helping you plan your family with clarity and confidence.
.webp)
Plan Your Baby is the only fertility clinic in the UK offering IVF and fertility treatments built around your lifestyle, supported by a holding-hand approach so you never face your journey alone.
.webp)
.webp)
.webp)
Comprehensive male and female fertility assessments with convenient at-home nursing appointments.
Non-invasive, personalised treatment with close monitoring, blood tests, scans, and medication where needed.
Ongoing monitoring from early pregnancy to provide reassurance and clarity.
Comprehensive fertility assessments with convenient at-home nursing appointments.
A structured egg freezing process with expert support, local monitoring, and clear timelines throughout.
IVF treatment using donor eggs or sperm, supported by personalised medical planning and ongoing care.
From day 1 of your pregnancy, we closely monitor to help reduce the risk of miscarriage.
Includes comprehensive Semen test, Semen DNA fragmentation test and hormones, Genetic test, testicular ultrasound scan
Specialist procedures to retrieve sperm when it cannot be produced naturally.
Freezing and storage of sperm for future fertility treatment or family planning.
Comprehensive fertility assessments with convenient at-home nursing appointments.
Support with donor pathways, medical planning, and coordination with trusted partner services.
A shared IVF journey where one partner provides eggs and the other carries the pregnancy.
Ongoing pregnancy monitoring with continuity of care and personalised support.
Takes on average to achieve pregnancy with Assistance with conception
Time from consultation to pregnancy for treatments like ovulation induction, cycle close monitoring, etc.
Live birth rate for IVF/IMSI/CSI/PIMSI treatment
With average patient age 37 years old
Live birth rate for pregnancy monitoring patients
Reducing potential risks of miscarriage xx%
Our fertility team brings together leading consultants, nurses, embryologists, and specialists in genetics, nutrition, and wellbeing — providing complete care at every stage of your journey.
.webp)





Take the first step towards parenthood today. Our expert team is ready to guide you through your fertility journey with personalized care and support.
Available 24/7
No waiting list
Fast response guaranteed
.webp)
Simply book your initial consultation online — your dedicated consultant will review your history and outline your personalised next steps.
Most assessments are completed within one week, including consultation, diagnostics, and a review of your results.
You’ll have one consultant and nurse guiding you from start to finish, with transparent pricing, virtual convenience, and compassionate support.
We offer fertility assessments, IVF, egg freezing, assisted conception, and ongoing pregnancy monitoring — all tailored to your needs.
A completed consultation, diagnostic results, and medical clearance from your consultant are required before starting treatment.
Our clinical success rates are transparent and regularly updated — with pregnancy outcomes above the UK average for similar treatments.
Pricing is fully transparent and listed on our website. Flexible finance plans are available to make treatment more accessible.
Yes. IVF may still be an option in your 40s, depending on individual factors such as ovarian reserve, overall health, and medical history. A consultation is needed to assess suitability.
In some cases, pregnancy with donor eggs may be possible at 45. This depends on individual health factors and requires careful medical assessment and guidance.
ICSI is a specialised form of IVF where a single sperm is injected directly into an egg. It is commonly used when there are specific male fertility factors.
Yes. IVF, sometimes combined with techniques such as ICSI or surgical sperm retrieval, may be used to support treatment where male fertility factors are present.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.webp)
.webp)
.webp)
.webp)
.webp)
We provide leading fertility assessments, treatments, and ongoing care in partnership with world-renowned organisations across the fertility field.






























Choose suitable option
Speak to our senior nurse or fertility coordinator
15 min online video consultation
Initial guidance on our approach and treatments
Treatment options overview and next steps
Price
£0
Price
£0

Lauren Coleshill
Baby Cora Rose
The biggest thank you to Plan Your Baby for completing our family. They made us feel safe, supported & confident when our trust in the process had been completely destroyed. They also made us feel extremely well cared for & humanised in an industry that can make you feel like a number. I needed a lot of personal support & Marija was always there to give it to me. Dr Sami threw everything at this attempt, knowing it was our last & I am just so grateful that he took no chances with our care. I really felt his human investment in our family, it wasn’t that he wanted the numbers for his clinic, he wanted this baby for us. Thank you again to the PYB team. We are beyond grateful.

Lindsay Grey
Baby Katie
Plan your baby provided us with support and reassurance at a very tricky time. Their early pregnancy monitoring was thorough and Marija was always quick to respond to any questions, worries or concerns. I had been looking for exactly what plan your baby offers, someone to guide you through the unknown of a new pregnancy after recurrent loss from the ease of your local area.

Victoria Christie
Baby Innis
Since the first interaction with Dr Sami and Marija trying to conceive through to their early pregnancy support we wouldn't be staring at our beautiful 8 day old. Having previous miscarriage and struggles, when I finally saw those double lines I was left feeling anxious and terrified . Immediately, I got support throughout my first trimester and I truly do believe the plan in place meant she is here today. Couldn't be more grateful. Thank you Plan my Baby.

Abigail Moorcock
Baby Rowan
I came to Plan Your Baby after a missed miscarriage, knowing I wanted to do everything I could to support my next pregnancy. I initially had advice on fertility testing, which was thankfully not needed as we conceived quickly the second time round.
I had support from PYB in the first 3 months of my pregnancy — regular blood tests and scans and medication to help the pregnancy. Marija and Dr Sami were supportive, knowledgeable and kind throughout the whole period, providing me with much needed emotional support, especially with some early bleeding in the first few weeks.
I wouldn't hesitate to recommend PYB, especially for the flexible, remote support aspect.
My little boy is here now, so thank you from the two of us.

Veronica Einloft
Baby Celine
I’m incredibly grateful for the support I received from Plan Your Baby during the early stages of my pregnancy. Their team was always available—no matter the time—to guide me, recommend trusted labs and professionals, and help me navigate this delicate and uncertain period with peace of mind.
One of the things that made a huge difference for me was the convenience of their at-home services, including blood collection and progesterone injections. It took a great weight off my shoulders during a time when rest and reassurance were so important.
I wholeheartedly recommend their services to anyone going through the early phases of pregnancy, especially after an embryo transfer. Their care and responsiveness made me feel calmer, more secure, and truly supported.
A very special thank you to Dr. Sami and Marija—without your dedication and kindness, my journey would have been much more difficult.

Aisling O’Keeffe
Baby Teddy
We came to Plan Your Baby following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care.
Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn’t be more grateful to them for getting us here.
.png)
Jade German
Baby Vienna
Plan your baby have been amazing with me throughout my time with them and if it wasn’t for them I wouldn’t be 20 weeks in with my rainbow baby. There very attentive and fast with there replies and quick on helping with all your needs.
Deffo recommend plan your baby if you are struggling with getting pregnant and keeping babies there truly amazing and the support is unreal.
.webp)
Jonny Campbell
Baby Molly
Dr. Sami and his team were nothing short of incredible. They gave us clarity, care and hope when we were afraid to believe this pregnancy could work out. They are the reason we have our gorgeous girl, Molly.