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Fertility & Pregnancy Virtual Clinic

Personalised fertility care across the UK that combines medical excellence, transparent pricing, and a hand-holding approach — helping you plan your family with clarity and confidence.

5.0
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
5.0
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients

Join Virtual Clinic Open Day

Thursday, 10th February 2026 · 7 PM BST · Online

advantages

Why Patients Choose Us

Plan Your Baby is the only fertility clinic in the UK offering IVF and fertility treatments built around your lifestyle, supported by a holding-hand approach so you never face your journey alone.

One dedicated doctor and nurses
Open 7 days a week
Supporting you via Whatsapp and email
450+ partner locations across the UK
At home nurse visits for blood tests
Same-day results* for most tests
Medication home delivery
Seamless online booking and video consultations
Clear pricing, no hidden costs
Certifications

We Are Certified for the Highest Quality Standards

Services

Our Fertility Services

Fertility Assessment

Comprehensive male and female fertility assessments with convenient at-home nursing appointments.

Assistance with conception

Non-invasive, personalised treatment with close monitoring, blood tests, scans, and medication where needed.

IVF

Personalised IVF treatment with ongoing medical oversight and local monitoring.

Pregnancy Monitoring

Ongoing monitoring from early pregnancy to provide reassurance and clarity.

Women's Fertility Assessment

Comprehensive fertility assessments with convenient at-home nursing appointments.

Egg freezing

A structured egg freezing process with expert support, local monitoring, and clear timelines throughout.

IVF with donor eggs or sperm

IVF treatment using donor eggs or sperm, supported by personalised medical planning and ongoing care.

Pregnancy Monitoring

From day 1 of your pregnancy, we closely monitor to help reduce the risk of miscarriage.

Male Fertility Assessment

Includes comprehensive Semen test, Semen DNA fragmentation test and hormones, Genetic test, testicular ultrasound scan

Surgical semen extraction - PESA/ TESA (micro)

Specialist procedures to retrieve sperm when it cannot be produced naturally.

Semen preservation

Freezing and storage of sperm for future fertility treatment or family planning.

Fertility Assessment

Comprehensive fertility assessments with convenient at-home nursing appointments.

Egg and sperm donation

Support with donor pathways, medical planning, and coordination with trusted partner services.

Reciprocal IVF

A shared IVF journey where one partner provides eggs and the other carries the pregnancy.

Pregnancy Monitoring

Ongoing pregnancy monitoring with continuity of care and personalised support.

numbers speak for themselves

Our Outstanding Success Rates

3.2 months

Takes on average to achieve pregnancy with Assistance with conception

Time from consultation to pregnancy for treatments like ovulation induction, cycle close monitoring, etc.

xx%

Live birth rate for IVF/IMSI/CSI/PIMSI treatment

With average patient age 37 years old

xx%

Live birth rate for pregnancy monitoring patients

Reducing potential risks of miscarriage xx%

Our team

Your Medical Experts

Our fertility team brings together leading consultants, nurses, embryologists, and specialists in genetics, nutrition, and wellbeing — providing complete care at every stage of your journey.

Marija Skujina

Plan Your Baby CEO & Founder and Certified Fertility Nurse

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant at Plan Your Baby MBBS, MRCOG

Vladimir Ovsyankin

Senior Clinical Embryologist

Kumar Kunde

Consultant Obstetrician & Gynaecologist

Katherine Romazina

Clinic Manager at Plan Your Baby

Dr Louise Goddard-Crawley

Chartered Psychologist

Valerie Shaikly & Karen Sage

Clinical Scientist & Genetic Counsellor

Vicki Harmer

Fertility Nutritional Therapist

Milena Mastroianni

Registered Nutritional Therapist certified in Couples' Fertility

5.0 rating on Google Reviews

Patients Happy Stories

Lauren Coleshill

Baby Cora Rose

The biggest thank you to Plan Your Baby for completing our family. They made us feel safe, supported & confident when our trust in the process had been completely destroyed. They also made us feel extremely well cared for & humanised in an industry that can make you feel like a number. I needed a lot of personal support & Marija was always there to give it to me. Dr Sami threw everything at this attempt, knowing it was our last & I am just so grateful that he took no chances with our care. I really felt his human investment in our family, it wasn’t that he wanted the numbers for his clinic, he wanted this baby for us. Thank you again to the PYB team. We are beyond grateful.

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Lindsay Grey

Baby Katie

Plan your baby provided us with support and reassurance at a very tricky time. Their early pregnancy monitoring was thorough and Marija was always quick to respond to any questions, worries or concerns. I had been looking for exactly what plan your baby offers, someone to guide you through the unknown of a new pregnancy after recurrent loss from the ease of your local area.

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Victoria Christie

Baby Innis

Since the first interaction with Dr Sami and Marija trying to conceive through to their early pregnancy support we wouldn't be staring at our beautiful 8 day old. Having previous miscarriage and struggles, when I finally saw those double lines I was left feeling anxious and terrified . Immediately, I got support throughout my first trimester and I truly do believe the plan in place meant she is here today. Couldn't be more grateful. Thank you Plan my Baby.

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Abigail Moorcock

Baby Rowan

I came to Plan Your Baby after a missed miscarriage, knowing I wanted to do everything I could to support my next pregnancy. I initially had advice on fertility testing, which was thankfully not needed as we conceived quickly the second time round.

I had support from PYB in the first 3 months of my pregnancy — regular blood tests and scans and medication to help the pregnancy. Marija and Dr Sami were supportive, knowledgeable and kind throughout the whole period, providing me with much needed emotional support, especially with some early bleeding in the first few weeks.

I wouldn't hesitate to recommend PYB, especially for the flexible, remote support aspect.

My little boy is here now, so thank you from the two of us.

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Veronica Einloft

Baby Celine

I’m incredibly grateful for the support I received from Plan Your Baby during the early stages of my pregnancy. Their team was always available—no matter the time—to guide me, recommend trusted labs and professionals, and help me navigate this delicate and uncertain period with peace of mind.

One of the things that made a huge difference for me was the convenience of their at-home services, including blood collection and progesterone injections. It took a great weight off my shoulders during a time when rest and reassurance were so important.

I wholeheartedly recommend their services to anyone going through the early phases of pregnancy, especially after an embryo transfer. Their care and responsiveness made me feel calmer, more secure, and truly supported.

A very special thank you to Dr. Sami and Marija—without your dedication and kindness, my journey would have been much more difficult.

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Aisling O’Keeffe

Baby Teddy

We came to Plan Your Baby following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care.

Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn’t be more grateful to them for getting us here.

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Jade German

Baby Vienna

Plan your baby have been amazing with me throughout my time with them and if it wasn’t for them I wouldn’t be 20 weeks in with my rainbow baby. There very attentive and fast with there replies and quick on helping with all your needs.

Deffo recommend plan your baby if you are struggling with getting pregnant and keeping babies there truly amazing and the support is unreal.

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Jonny Campbell

Baby Molly

Dr. Sami and his team were nothing short of incredible. They gave us clarity, care and hope when we were afraid to believe this pregnancy could work out. They are the reason we have our gorgeous girl, Molly.

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Process

Step-by-Step Treatment Guide

01

Consultation & Assessment

02

Fertility Check

03

Results & Diagnosis

04

Personalized Treatment Plan

05

Payment & Cost Agreement

06

Starting Your Treatment

See all services

Book Your Free Consultation

Take the first step towards parenthood today. Our expert team is ready to guide you through your fertility journey with personalized care and support.

Available 24/7

No waiting list

Fast response guaranteed

Information

Frequently Asked Questions

What is the first step to start my fertility journey?

How long does the fertility assessment take?

Why choose Plan Your Baby for your journey to parenthood?

What fertility treatments do you offer?

What requirements should be met before treatment?

What are the success rate for fertility treatments?

How much does a fertility treatment cost and what financing options are available?

Is IVF possible for woman in her 40s?

Can women get pregnant at 45 with donor eggs?

What is ICSI and how it is different to IVF?

Can IVF work if there is a male infertilty factor?

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Our Industry-Recognised Awards

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Our Partners

We provide leading fertility assessments, treatments, and ongoing care in partnership with world-renowned organisations across the fertility field.

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